by Mariam Ahmad on 13th Feb 2024 in VoxPops

"I think we all need to feel represented, both in the media and within organisations at all levels."

In our latest Voxpop, Sandra Arnold, regional head of learning, GroupM UK & EMEA, joins ExchangeWire editorial lead, Mariam Ahmad, for a chat about the challenges and progress of diversity and inclusion within the ad industry.

In particular, they delve into:

• GroupM's Empower initiative, aimed at fostering gender diversity and leadership
• Insights on the importance of diverse leadership in creating campaigns that resonate with a wider audience and combat stereotypes
• The barriers women face in ad tech and the strategies that the industry can employ to build a more inclusive industry landscape