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How Marketers Can Adapt to a Post-Cookie World with OneTrust’s Alex Cash

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by Grainne Reid on 5th Apr 2022 in VoxPops

In this exclusive Vox Pop, Alex Cash, Director of Strategy, OneTrust, chats with ExchangeWire's CEO Ciaran O’Kane about how marketers can get ahead of a cookieless world.

In this session, they discuss:

- The challenges that marketers face with the shift to a cookieless environment;
- What data compliance solutions are still needed;
- How marketers can ensure they are prioritising privacy and consumer trust in cookieless environments; and
- The first step marketers can take to allow for data compliance in a post-cookie world.