by John Still on 14th Dec 2023 in VoxPops

In our latest Voxpop, Nic Travis, Head of Digital Marketing, Lloyds Banking Group, joins ExchangeWire CEO Rachel Smith for a chat about the future of measurement beyond third-party cookies.

Tune in as Nic and Rachel discuss:

• What are the challenges facing the industry in terms of measurement?
• What alternative methods, such as incrementality, contextual targeting, and cohort analysis will prosper?
• How can we balance privacy and personalisation in advertising?

AttentionContextualCookielessMeasurementPost-Cookie