VoxPops
Spark Foundry's Kudzai Mubaiwa on the Challenges and Opportunities of Performance Marketing
In this ExchangeWire VoxPop, Kudzai Mubaiwa, head of performance UK, Performics @ Spark Foundry, joins ExchangeWire COO Lindsay Rowntree to [...]
Digital Turbine's Mark Slade on the Untapped Potentials of Mobile Gaming
"Curating publisher and context-based audience groups is where we see the market going increasingly." VP of brand marketing and managing director [...]
Quiet Storm's Rania Robinson on the Future of Creativity
In this ExchangeWire Voxpop, CEO and founder of Quiet Storm, Rania Robinson, joins ExchangeWire CEO Rachel Smith for a discussion [...]
The Power of Attention Metrics in the Digital Marketing Universe: Perspectives from Outbrain's Alex Cheeseman
"If no-one notices your advertising, everything else is academic". - Bill Bernbach Alex Cheeseman, head of enterprise at Outbrain, unravels the complexities of [...]
Paul Wright on how Uber is Engaging with Retail Media
Paul Wright, head of Uber advertising, UK and Ireland, outlines how Uber is exploring the nascent but exciting retail media [...]
Purpose Disruptors' Jonathan Wise Shares His Vision for a Sustainable Ad Industry
"As the architects of desire, we in the ad industry shape what people believe to be important, and this has [...]
Connatix's Bill Swanson on the Evolution of Contextual Targeting
Speaking ahead of ATS London 2023, Bill Swanson, SVP EMEA at Connatix, dives in to the evolution of contextual targeting. In [...]
Shula Sinclair Shares Insights on the Trials and Possibilities of Marketing to Gen Z
Ahead of her appearance at ATS London, CSO EMEA at mSix&Partners, Shula Sinclair, dissects the strategies and techniques that brands [...]
Olha Paramonova on First-Party Data and How Brands Can Maximise Data Management Strategies
Olha Paramonova, VP, AdTech at Sigma Software Group, joins ExchangeWire's head of content John Still to discuss the growing prevalence [...]
Beeler.Tech’s Rob Beeler on Publishers in a Post-Cookie World
Rob Beeler, founder & CEO of Beeler.Tech, joins ExchangeWire's head of content John Still to discuss how publishers are adapting [...]
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