by John Still on 18th Oct 2023 in VoxPops

Filmed on location at ATS Singapore 2023, ExchangeWire CEO Rachel Smith is joined by Publica by IAS's Commercial Director, Chris Mottershead to discuss what the data-driven TV marketplace really looks like across the APAC region.

In this Voxpop, Rachel and Chris discuss:

• The growth of FAST (free ad-supported streaming TV) services, and if this is the arrival of truly addressable TV

• The key challenges across the region, and reactions to ad fraud etc

• The most important metrics for campaign delivery

• Will spend continue to shift to data-driven TV?

Ad FraudAddressable TVAPACCTVProgrammatic TVTV