by John Still on 25th Jul 2023 in VoxPops

In this ExchangeWire Voxpop, CEO and founder of Quiet Storm, Rania Robinson, joins ExchangeWire CEO Rachel Smith for a discussion about the intersection of technology and creativity.

Robinson and Smith discuss how agencies can stay innovative as trends come and go, AI's impact on human creativity and the role of purpose in advertising in the 21st century. On this episode, the pair discuss:

• Why great creative output needs great creative input
• Can we harness tech rather than simply be in thrall to it?
• Why tech innovation need to enhance the human experience

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