by John Still on 5th Sep 2024 in VoxPops

Ahead of ATS London, Victoria Trevillion of Gumtree joins us for a voxpop on the power of publishers' first-party data.

Victoria will be joining our 'Putting Publishers Back in Control' panel, and in this sneak-preview she outlines why that is a hot topic in ad tech, why we're talking about it at ATS London and how publishers can maximise their rich audience data.

Victoria discusses:

• How can the shift towards first-party data democratise the advertising and marketing industries?
• How can publishers maximise the potential of their first-party data assets?

ATS London 2024 will take place on 11th September at The Queen Elizabeth II Centre - information and final tickets are available here.

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