Silverbullet’s Ben Chivers on How The Service Layer Helps Brands Prepare for a Cookieless Future
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on 12th Apr 2022 inIn this latest Vox Pop, Silverbullet's COO Ben Chivers joins ExchangeWire to discuss how the service layer can help brands prepare for a cookieless future.
Chivers uncovers:
- The role that context and first-party data will play in a cookieless world
- How the service layer helps brands prepare for this new ad environment
- The major digital transformation challenges for brands
- The importance of connection in a world of automation
- The key areas of focus for Silverbullet over the coming year
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