SmartFrame’s Gregor Smith on Third-Party Cookie Alternatives and the Attention Economy
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on 26th Apr 2022 inIn this latest VoxPop, SmartFrame's head of global advertising sales Gregor Smith joins ExchangeWire to discuss alternatives the ad tech industry can adopt as third-party cookies deprecate and the shifting attention economy.
Smith uncovers:
- How the deprecation of third-party cookies has opened the door to alternative forms of tracking
- Whether Google's sandbox offers a viable replacement for third-party cookies
- Other potential successors to third-party cookies and the challenges they raise
- How and why the attention economy is shifting
- The opportunities and limitations of AI in the attention economy
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