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Spark Foundry's Kudzai Mubaiwa on the Challenges and Opportunities of Performance Marketing

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by John Still on 1st Aug 2023 in VoxPops

In this ExchangeWire VoxPop, Kudzai Mubaiwa, head of performance UK, Performics @ Spark Foundry, joins ExchangeWire COO Lindsay Rowntree to discuss the challenges and opportunities presented by performance marketing.

Together, Mubaiwa and Rowntree cover:

  • How Spark Foundry keeps apace with technological changes

  • How the agency is incorporating AI

  • What success looks like for performance marketers today

  • How new technologies will shape performance marketing in the future.