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VOGUE Singapore's Michelle Ong on Optimising Content and Advertising Experiences, and the Future of APAC's Ad Market

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by John Still on 3rd Oct 2023 in VoxPops

"As a publisher, contextual content and native storytelling is crucial. We're trying to tell a story through the voice of VOGUE Singapore, and also trying to promote brands through this same voice."

In this exclusive VoxPop, group commercial director at VOGUE Singapore, Michelle Ong, delves into optimising content for the growing mobile and video markets in APAC, leveraging contextual advertising strategies, and the challenges and opportunities in the APAC region's digital advertising landscape.

Ong talks about:

  • The importance of seamless visuals for mobile users

  • Integration opportunities that can engage with audiences on a high scale

  • Content solutions in optimising advertising solutions

  • Challenges and opportunities for the APAC region, including 'banner blindness'

  • How publishers can help assist advertisers in driving growth