Make sure you catch the third episode of the MadTech WebCast from ExchangeWire, where Nate Woodman and Ciaran O'Kane share their thoughts on identity, one of the industry's top priorities in 2020. With first-party data environments soon to become the norm, will it be possible to solve identity whilst adhering to privacy requirements, and provide scale?

During this 30 minute session, you'll discover:

- What the authenticated, anonymous and trusted web means
- How measurement might be solved
- What cold rooms are, and how these can help
- What brands' own walled gardens might look like