Weekly Roundup: Asia Pacific

• Singapore Economic Board Sign O&M Deal; Local Manufacturers Lead China Mobile Phone Ad Spend

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore economic board sign three-year O&M deal; Local manufacturers lead China mobile phone ad spend; Possible partner [...]

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• Indonesia & India to Drive APAC Ad Spend; Smaato Eye China Growth from Spearhead Acquisition

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & India to drive APAC ad spend; Smaato eye China growth from Spearhead acquisition; Thai publishers [...]

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• Spotify APAC Tune Up Programmatic Campaigns; Dentsu Buy Indian Design Studio

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Spotify APAC tune up programmatic campaigns; Dentsu buy Indian design studio; MEC unveil Wavemaker in China; WPP [...]

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• Singapore Retailers Need Contextual Marketing; IAB AU Set Viewability Benchmarks

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore retailers need contextual marketing; IAB AU set viewability benchmarks; India fastest-growing among top ad markets; TubeMogul [...]

  Ad TechAdvertiserAgencyAPACChinaCross-ChannelIndiaMeasurementMedia SpendMobileProgrammaticSingaporeTargetingViewability

• Asia & Social to Drive Ad Spend; China Offers Untapped Programmatic Growth

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Asia & social to drive ad spend; China offers untapped programmatic growth; Singapore consumers 'lukewarm' on brand [...]

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• India Consumers Still Stuck on Traditional Media; IAB AU Take On US Podcast Ad Metrics

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India consumers still stuck on traditional media; IAB AU take on US podcast ad metrics; Tencent 3Q2016 [...]

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• Social & Email Marketing Top APAC Priorities; AU Consumers Will Turn Off Ad Blockers for Right Reasons

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Social & email marketing top APAC priorities; AU consumers will turn off ad blockers for right reasons; [...]

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• Forrester Unveil Report Card on China Agencies; Nine Launch Programmatic Platform

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Forrester unveil second report card on China agencies; Nine launch programmatic platform; China's Singles Day highlights importance [...]

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• India Brands See Improved Engagement; APAC Show Low CTR for Branded Content

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India brands see improved customer engagement; APAC show low CTR for branded content; Tencent tout one-stop ad [...]

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• Brands Must Think Mobile-First to Tap Asia's Growing User Base; AANA Unveils Guidelines for Media Contracts

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Brands must think mobile-first to tap Asia's growing user base; AANA unveil guidelines for media contracts; FITCH [...]

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