Weekly Roundup: Asia Pacific

• Cross-Screen Campaigns Critical for Asian Marketers; Alibaba Expected to Grab 10.9% of Global Mobile Ads

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Cross-screen campaigns critical for Asian marketers; Alibaba expected to grab 10.9% of global mobile ads; IAB AU [...]

  AdvertiserAgencyAPACAustraliaCross-DeviceMeasurementMedia SpendMobileProgrammaticSingaporeTargeting

• AU Sees Increased Use of Ad Viewability; Mobile Preferred in APAC Path to Purchase

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU sees increased use of ad viewability; Mobile preferred over desktop in APAC path to purchase; China [...]

  Ad TechAdvertiserAgencyAnalyticsAPACAustraliaChinaMedia SpendMobileProgrammaticTargetingViewability

• The Trade Desk Tunes into Programmatic Audio in APAC; OohMedia Makes a Move for ECN in AU

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: The Trade Desk tunes into programmatic audio in APAC; OohMedia makes a move for ECN in AU; [...]

  AdvertiserAgencyAPACAudioAustraliaDOOHIndiaMedia SpendMobileProgrammaticTrading Desk

• APAC Retailers Struggling with Consumer Data; AU Mobile Ad Spend Outpaces TV for First Time

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC retailers struggling to deal with consumer data; AU mobile ad spend outpaces TV for first time; [...]

  Ad TechAdvertiserAnalyticsAPACAustraliaCross-DeviceDataMedia SpendMobilePublisherSingaporeTargetingTV

• MasterCard: Asian Consumers Want Brands to Give Back; Dentsu in Damage Control Amid Overcharging Scandal

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MasterCard: Asian consumers want brands to give back; Dentsu in damage control amid overcharging scandal; WPP goes [...]

  Ad TechAdvertiserAgencyAnalyticsAPACAustraliaBrandingPublisherSingaporeTargeting

• Dentsu Aegis Network Acquires in India & AU; Indonesian Publisher Goes Programmatic with SpotX

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu Aegis Network acquires in India & AU; Indonesian publisher goes programmatic with SpotX; AU performance firm [...]

  Ad TechAdvertiserAgencyAPACAustraliaChinaIndiaPerformanceProgrammaticPublisherSingaporeVideo

• APAC Ad Spend Forecast Revised Down to 3.9%; Programmatic Opinions Differ Amongst APAC Buyers & Sellers

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad spend forecast revised down to 3.9%; Programmatic opinions differ amongst APAC buyers & sellers; AU [...]

  Ad TechAdvertiserAgencyAPACIndiaMedia SpendMobileProgrammatic

• TV Leading Ad Platform in Mongolia; Agency Startup Eyes Vietnam Market

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TV leading ad platform in Mongolia; Agency startup eyes Vietnam market; comScore to offer digital measurement in [...]

  Ad TechAdvertiserAgencyAPACDSPIndiaMeasurementProgrammaticViewability

• Asian Consumers Show Varying Engagement Preference; Tencent to Track Campaigns With AppsFlyer

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Asian consumers show varying engagement preference; Tencent to track campaigns with AppsFlyer; Dentsu opens China data lab; [...]

  Ad TechAd VerificationAdvertiserAgencyAPACChinaExchangeMeasurementMedia SpendMobileProgrammaticSingaporeSocial MediaTargeting

• Chinese Investors Acquire Media.net for £687m; AU Online Ad Spend Hits £3.9bn

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Chinese investors acquire Media.net for £687m; AU online ad spend hits £3.9bn; TubeMogul aims to educate China [...]

  Ad TechAdvertiserAgencyAPACAustraliaChinaMedia SpendMobileProgrammaticSingaporeVideo