Weekly Roundup: Asia Pacific

• E-commerce Fuels China Online Ads; Amazon to Drive AU Retail Ad Spend

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: E-commerce fuels China online ads; Amazon to drive AU retail ad spend; Ogilvy acquires ARBA in Hong [...]

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• AU Publishers to Set Up Audience Data Co-Op; AdParlor APAC Offers Online-Offline Facebook Tracking

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU publishers to set up audience data co-op; News Corp inks data-sharing partnership; AdParlor APAC offers online-offline [...]

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• China's BAT Amongst Top Global Ad Revenue Contributors; News Corp AU Ditches Newspapers Audit in Metrics Change

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China's BAT amongst top global ad revenue contributors; News Corp AU ditches newspapers data audit in metrics [...]

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• APAC Ad Sales to Climb Almost 6%; Consumers Want to Be Able to Text Brands

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad sales to climb almost 6%; Consumers want to be able to text brands; Dentsu buys [...]

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• Marketers Need Mobile-First Strategy As APAC Heads to Devices; AU Brands Improve on Digital UX

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers need mobile-first strategy as APAC shoppers head to their devices; AU brands improve on digital customer [...]

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• China Programmatic Ads to Hit £4bn; Tencent Online Ads Grow 48%

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China programmatic ads to hit £4bn; Tencent online ads grow 48% in 3Q; Advertisers want agencies to [...]

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• Alibaba Touts 'New Retail' Engagement As Key to Singles Day Record Sales; Wavemaker Launches in 2 APAC Markets

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba touts 'new retail' engagement as key to Singles Day record sales; Wavemaker launches in two APAC [...]

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• IAB AU Champions Ads.txt Adoption; Singapore Millennials Say Ads Don't 'Get' Them

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB AU champions ads.txt adoption; Singapore millennials say ads don't 'get' them; MCN offers consolidated customer view across [...]

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• Alibaba to Grow Global Ad Share; AU Content Agency Acquires Retail Comms Specialist

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba to grow share of global ads; AU content agency acquires retail comms specialist; Singapore socio-political site [...]

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• Marketing Analytics Firm Snaps Up Japanese Influencer Platform; 'Smart' Billboard Lights Up in AU

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketing analytics firm snaps up Japanese influencer platform; VMO lights up 'smart' billboard in AU; Publicis sees [...]

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