Weekly Roundup: Asia Pacific

• APAC Smartphone Growth Drives Brand Contact Points; HK Online Ad Spend to Hit £483.84m

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC smartphone growth drives brand contact points; HK online ad spend to hit £483.84m; OTT opens up [...]

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• India Mobile Ad Spend to Grow 85%; APAC Game Developers Tap Ads for Better Monetisation

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India mobile ad spend to grow 85%; APAC game developers tap ads for better monetisation; AU OOH [...]

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• Mobile Drives SEA Digital Ad Spend; E-commerce Accounts For 30% of China Online Ads

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mobile drives SEA digital ad spend; E-commerce accounts for 30% of China online ads; AdAsia buys Japanese [...]

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• China Fuels In-App Ad Growth; Google Brings Store Metrics to Singapore

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China fuels in-app ad growth; Google brings store metrics to Singapore; GroupM integrates audience intelligence with Alibaba [...]

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• Video Fuels China Digital Ad Spend; Asian Consumers Choose Humans Over Bots

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Video fuels China digital ad spend; Most Asian consumers choose humans over bots; China programmatic ad spend [...]

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• AU Online Ads Hit £4.64bn; Klareco to Shed Bell Pottinger Asia in Rebrand

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU online ads hit £4.64bn; Klareco to shed Bell Pottinger Asia in rebrand; Eyeota brings Helix to [...]

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• Connected TV Tunes Up AU Video Inventory; China Social Ad Potential Largely Untapped

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Connected TV tunes up AU video inventory; China social ad potential largely untapped; AU consumers find newspaper [...]

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• Singapore Publisher Ends Print & Goes All-digital; Australia's Network Ten to Be Part of CBS

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore publisher ends print, goes all-digital; Australia's Network Ten to be part of CBS; Twitter partners with [...]

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• APAC Marketers Look to Machine Learning; Alibaba to Grab 11.3% of Global Mobile Ads

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers look to machine learning to raise own value; Alibaba to grab 11.3% of global mobile [...]

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• TV Ads Have Diminishing Influence in AU; China Video Ads Climb to £966m in 1Q2017

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TV ads have diminishing influence in AU; China video ads climb to £966m in 1Q2017; AU small [...]

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