Weekly Roundup: Asia Pacific

• China Ad Tech Players Don't Always Respect Boundaries; Singapore Media Giants to Build Programmatic Marketplace

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China ad tech players don't always respect boundaries; Singapore media giants to build programmatic marketplace; China 1Q [...]

  Ad TechAd VerificationAdvertiserAmazonAPACAustraliaChinaMeasurementMedia SpendMobileProgrammaticPublisherSingaporeSoutheast AsiaViewability

• 22% of AU Digital Ads Don't Deliver Uplift; SEA Brands Must Prep for Amazon

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost a quarter of AU digital ads don't deliver uplift; SEA brands must prepare for Amazon platform; [...]

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• AU Sees Drop in Invalid Traffic; IAB SG Offers Measurement Guidelines

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU sees drop in invalid traffic; IAB SG offers measurement guidelines; CtrlShift restructures around three biz units; [...]

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• SEA Viewability Close to US Standards; Taptica Acquires Japan Mobile Ad Platform

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA viewability close to US standards; Taptica acquires Japan mobile ad platform; WeChat user base to hit [...]

  AdvertiserAgencyAPACChinaMeasurementMedia SpendSingaporeSoutheast AsiaViewability

• Agency Role Remains Relevant in APAC; AU OOH Revenue Climbs 7% in 2Q2017

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Agency role remains relevant in APAC; AU OOH revenue climbs 7% in 2Q2017; MullenLowe reorgs China operations; [...]

  Ad TechAgencyAPACATS SingaporeAustraliaChinaCross-ChannelMeasurementMobileProgrammaticPublisher

• IAB AU Releases Ad Effectiveness Glossary; Whitepaper Looks at China's Programmatic Video Market

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB AU releases ad effectiveness glossary; Whitepaper looks at China's programmatic video market; Publicis acquires AU agency; [...]

  Ad TechAdvertiserAgencyAnalyticsAPACAustraliaChinaProgrammaticPublisherVideo

• Ad-block Use Bottoming Out in AU; Dentsu Taps Tencent Data to Aid Marketers

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Ad-block use bottoming out in AU; Dentsu taps Tencent data to aid marketers; WPP agencies merge in [...]

  Ad BlockingAd TechAdvertiserAgencyAnalyticsAPACAustraliaChinaDataMobile

• APAC Leads Global Ad Spend Growth; Digital to Consume Largest Share of APAC Ad Budget

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC leads global ad spend growth; Digital to consume largest share of APAC ad budget; Mobile also [...]

  AdvertiserAgencyAnalyticsAPACChinaDataFacebookMedia SpendMobileProgrammaticTargetingViewability

• Online Ad Spend to Hit £29.4bn in Key Asian Markets; APAC Sees Highest Growth in Mobile Ad Spend

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Online ad spend to hit £29.4bn in key Asian markets; APAC sees highest growth in mobile ad [...]

  AdvertiserAgencyAPACAustraliaChinaDisplayIndiaMedia SpendMobile

• AU Online Ad Spend Up 7.2%; Singapore Tourism Tap Tencent Ad Platforms

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Australia online ad spend up 7.2%; Singapore Tourism tap Tencent ad platforms; Singapore SMBs offered help in [...]

  Ad TechAdvertiserAgencyAnalyticsAPACAustraliaDigital MarketingMedia SpendMobileProgrammaticSingaporeTargeting