Weekly Roundup: Asia Pacific
Unlockd Secure £17.9m for Asian Expansion; Havas Acquire Indian Wellness Ad Agency
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Unlockd secure £17.9m for Asian expansion; Havas acquire Indian wellness ad agency; News Corp unveil media-buying tool [...]
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AU Agencies Want Programmatic Trust; SEA Advertisers Concern Over Lack of Programmatic Processes
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU agencies want programmatic trust; SEA advertisers concern over lack of programmatic processes; AU sees growing demand [...]
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Zenith Unveil Global Rebrand Strategy; TPG Revise Offer in Fairfax Takeover Bid
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Zenith unveil global rebrand strategy; TPG revise offer in Fairfax takeover bid; Times Internet take on Moat [...]
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Teneo Buy Asian Communications Agency; IAS Add 9 Asian Languages to Brand Safety Tool
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Teneo buy Asian communications agency; IAS add nine Asian languages to brand safety tool; SpotX want to [...]
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Baidu Among Top 5 Global Media Owners; Digital Ads to Outpace TV in HK & TW
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Baidu among top five global media owners; Digital ads to outpace TV in HK & TW; IAB [...]
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APAC Firms Rank Brand Damage a Top Risk; China & Japan to Fuel Luxury Ad Spend
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC firms rank brand damage a top risk; China & Japan to fuel luxury ad spend; MobAir [...]
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Singapore Consumers Feel More Valued by Local Brands; Columbus Land in India via SVG Acquisition
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore consumers feel more valued by local brands; Columbus land in India via SVG acquisition; IAB AU [...]
Singapore Has Lowest Video Viewability in Region; Lack of Cross-Device View Distorting SEA Attribution Data
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore has lowest video viewability in region; Lack of cross-device view distorting SEA attribution data; AdAsia secure [...]
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AU Agency Bookings Dip 1.7%; Spotify Bring Sponsored Playlists to Singapore
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU agency bookings dip 1.7%; Spotify bring Sponsored Playlists to Singapore; Finn Partners acquire Singapore agency; Dentsu [...]
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5 Asian Cities Among Top Ad Growth Drivers; AU Advertisers Not Seeing Full Returns
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Five Asian cities among top ad growth drivers; AU advertisers not seeing full returns; IAB AU join [...]
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