Weekly Roundup: Asia Pacific

• India Advertisers Still Love Traditional Media; ANZ Firms Not Doing Enough for Cross-Channel Marketing

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India advertisers still love traditional media; ANZ firms not doing enough for cross-channel marketing; WE make double [...]

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• Most APAC Buyers Boycott Brands That Misuse Data; Mobile Poised to Lead China Ad Spend

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most APAC buyers boycott brands that misuse data; Mobile poised to lead China ad spend; Quarter of [...]

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• Most Marketers Want to Alter Attribution Model; Japan Ad Spend Hit £44.88bn

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most marketers want to alter attribution model; Japan ad spend hit £44.88bn; IAB AU release Invalid Traffic [...]

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• Mobile Video Ad Demand Expected to Grow in SEA; Amobee Buy Marketing Tech Platform

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Video ad demand expected to grow in SEA; Amobee buy marketing tech platform; Publicis take startup scheme [...]

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• APAC Marketers Still Struggling with Disjointed Customer Touchpoints; Australia See Early Dip in Agency Bookings

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers still struggling with disjointed customer touchpoints; Australia see early 6.2% dip in agency bookings; The [...]

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• Singapore Millennials Seek Personal Recognition from Retail Brands; Australia Tune into Programmatic Audio Growth

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore millennials seek personal recognition from retail brands; Australia tune into programmatic audio growth; Google bring Shopping [...]

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• SEA Markets See Disparate Digital Ad Spend; China Bank Brands More Valuable Than US Peers

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA markets see disparate digital ad spend; China bank brands more valuable than US peers; Japanese ad [...]

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• Facebook Test Messenger Ads in TH & AU; China See Lower Search Ads Growth

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Facebook test Messenger ads in TH & AU; China see lower search ads growth; Dentsu buy out [...]

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• MobFox Establish Data Points in APAC; GroupM Acquire MediaCom India

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MobFox establish data points in APAC; GroupM acquire MediaCom India; Light Reaction go to Hong Kong; Postr [...]

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• Dentsu Unveil Measures Against Future Misreporting; AU OOH Revenue Grows 15.8%

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu unveil measures against future misreporting; AU OOH revenue grows 15.8%; Ogilvy take over Chinese joint ventures; [...]

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