Weekly Roundup: Europe
Microsoft Windows Store Opens up to Third-Party Storefront Apps; Meesho Raises USD$570m
In today’s ExchangeWire news digest: Microsoft Store opens to third-party storefront apps; Meesho have raised USD$570m; and Sinch acquires Pathwire in a USD$1.9bn deal. Microsoft’s app store has opened to third-party storefront apps Microsoft have announced that they are opening their Window’s [...]
Netflix acquires Night School Studio; Sisu raises USD$62m (£46m) in investment
In today’s ExchangeWire news digest: Netflix acquires Night School Studio; Sisu raises USD$62m (£46m) in investment; and Conexiom announces growth investment of USD$130m (£96.5m). Netflix have acquired Night School Studio Night School Studio, an independent video game developer, have announced that it [...]
Google Ads Announces Data-Driven Attribution as Default Model; Facebook Invests USD$50m to Build the Metaverse
In today’s ExchangeWire news digest: Google announces data-driven attribution as the default model in Google Ads; Facebook invests USD$50m to build the metaverse; and Optimove have raised USD$75m in venture capital. Google Ads announces data-driven attribution as the future Google have announced [...]
Google Seeks Settlement Over Antitrust Investigation; WPP Fined USD$19m (£13.9) by the SEC
In today’s ExchangeWire news digest: Google seeks settlement over antitrust investigation; WPP fined USD$19m (£13.9) by the SEC over bribery claims; and Twitter accepts Bitcoin in a new tipping scheme. Google seeking settlement over EU antitrust investigation Google have offered a settlement [...]
Google Abusing Market Position in India; Fivetran nets USD$565m (£413m) and acquires HVR
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: reports suggest that Google have been committing anticompetitive practices relating to its Android mobile operating system in India; [...]
Google Announces Ad Transparency Changes; Facebook’s CTO Steps Down
In today’s ExchangeWire news digest: Google announces changes to ad transparency; Facebook’s CTO steps down; and StreamElements raise USD$100m (£73.3m) in investment. Google announces new advertiser pages to increase ad transparency Google have announced changes to its ad disclosures to provide users [...]
LinkedIn Sued Over Inaccurate Ad Metrics; EU Hopes for US Collaboration Against Big Tech
In today's ExchangeWire news digest: LinkedIn is hit with two lawsuits from companies alleging that it "inflated" its ad metrics; the EU publishes a new agenda which sets outs its plans to collaborate with the US over tech regulation; and [...]
Fox to Buy Tubi TV; S4 Capital Sees Strong Organic Growth
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Fox to buy Tubi TV; S4 Capital sees strong organic growth; AnyMind Group acquires POKKT Mobile Ads; PubMatic [...]
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