Weekly Roundup: LATAM
60% of Argentinian Digital Agencies Expect Growth in 2017; Ogilvy Brazil Have a New President
In this week's LATAM roundup, three stories: more than half of Argentinian digital agencies are optimistic about their financial results this year, according to a local survey by Interact; Ogilvy Brazil appoint Fernando Musa as their new president, after 20 [...]
Adsmovil & Sizmek Close Deal Against Fraud; Tradelab Push Fraud Conversation in Latam
In this week's Latin American RoundUp: combating fraud is why Adsmovil and Sizmek have joined efforts to integrate their tools, focusing on Latin America and hispanic mobile traffic; four months after Tradelab's debut in Brazil, Essio Fiordi, managing director, speaks [...]
Latin America 4G Connections Up By 121%; Brazil Reaches 75M Smartphone Users
In this week's Latin America Round Up: 4G connections in Latin America grow by 121%, twice as much as the global rate; Brazil reaches 75 million smartphone users, where one out of four minutes spent online is on social media; Blasting [...]
Teads Arrives in Peru; Could Twitter Boost Activity During Carnival?
This week's Latin American Roundup brings the following stories: the video ad tech Teads announce an office in Peru, rolling out their expansion in South America with a local team in Lima; Twitter release numbers of interactions on their platform during [...]
Ad Investments Fall by 1.6% in Brazil; IMS & Snapchat Expand Deal in LATAM
This week's LATAM RoundUp brings the following news: even though digital ad investments have reached £1.47bn in Brazil, the overall ad spend has fallen by 1.6%; IMS and Snapchat's deal to trade ads on the social media platform is now expanded [...]
IAB Brazil to Invest in Government Relations; Kantar IBOPE & comScore Expand Deal in LATAM
This week's LATAM Roundup brings IAB Brazil's focus for 2017, which includes working in the country's capital to influence law and regulation makers in favour of the digital ad industry's interests; Kanter IBOPE Media and comScore roll out their partnership to other [...]
Facebook Have New Ad Agencies Director LATAM; Nizan Guanaes is Back In DM9
This week’s LATAM Roundup brings the following news: Facebook announce Maren Lau as their new Ad Agencies Director in Latin America, leading the relationship with agencies across the region from the HQ in Buenos Aires, Argentina; Nizan Guanaes is back to DM9 [...]
Mexico Ad Market to Grow 6.38%; Facebook Brazil General Manager Resigns
This week's Latin American Roundup: Mexico ad market is expected to grow by 6.36% this year, just after TV lost the majority of the market share; Facebook Brazil's general manager resigns and the company is looking for a new hire in the [...]
Mercado Livre to Increase Programmatic Budget in 2017; DynAdmic's New CCO & COO in Brazil
In this week’s LATAM Roundup, the e-commerce and marketplace Mercado Livre reveals their growth due to investment in technology and programmatic media, which will have an increased budget in 2017; Teads' commercial teams are focused on interactive video campaigns in Brazil; and, [...]
Digital Agencies Grew by 50% in Brazil Last Year; Predicta Aims for 80% growth in 2017
This week’s LATAM Roundup brings the following news: a local study reveals that digital agencies grew by 50% in Brazil last year, despite only 34% of them offering automated services; Predicta forecast growth by 80% in 2017, after increasing their revenues [...]
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