Charlotte McEleny
Articles by Charlotte
How Publishers are Balancing AI Fear with Opportunity
In her latest column, Charlotte Mceleny takes a look at the publishing ecosystem, and how an industry used to turbulence is approaching the latest disruptive tech…
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Singapore's AI Investment: What Does Marketing Stand to Gain?
In her latest column, Charlotte McEleny looks at Singapore’s investment in AI, how the country treats tech momentum as a national asset, and where marketing fits...
"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
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