The Handcuffs Are Off: Why Search Is Entering a Paradigm Shift
←Back to Indexby Lindsay Rowntree on 7th Aug 2018 in TRADERTALK
In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane, speaks with Dom Joseph, CEO, Captify, about why search is more than just Google and is seeing a shift in 2018.
Joseph discusses:
- How publishers are monetising their search data
- Voice search
- Dynamic search data
- Automated optimisation and dynamic creative
- Search data within cross-channel media
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