×
« Back to Whiteboard

Quantcast's Alexis Wrightson on Enhancing Measurement in CTV Buying

←Back to Index

by John Still on 4th May 2023 in TRADERTALK

In this episode of TraderTalk TV, Alexis Wrightson, lead product specialist at Quantcast, joins Ciarán O'Kane to discuss how data can augment CTV buying.

During the session, Wrightson delves into:

  • How technical signals can enhance CTV targeting capabilties

  • How to unite data to create a fuller picture

  • The inner working of Quantcast Measure Wires Award-winning CTV tech.