Event Video
Putting the Human into Advertising
Advertisers are competing for attention across increasingly crowded channels and varied devices and against a backdrop of growing data scarcity and stringent privacy regulations.
And if that’s not challenging enough, audiences are vocal about adverts and not always in a positive way. How do we refocus our ad campaigns on people? What tools can we use to balance an optimised UX with ROI?
Panel
• Lindsay Rowntree - COO, ExchangeWire (Moderator)
• Simon Eaton - Managing Director, Fifty
• Hanan Belarbi - Chief Client Officer EMEA, Kinesso
• Corina Savin - Global Media Strategy Leader, AstraZeneca
• Aurelia Noel - Head of Innovation and transformation, Dentsu X
