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Digiseg's Søren H. Dinesen on the Issues Currently Facing Publishers

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by Grace Dillon on 10th Oct 2023 in TRADERTALK

Søren H. Dinesen, CEO and co-founder of Digiseg, joins John Still for this episode of TraderTalk TV. At the whiteboard, Dinesen talks through the issues that are currently facing publishers.

In this session, Dinesen outlines:

  • The challenges that the pivot away from third-party cookies has created for publishers

  • Some of the solutions that publishers have been trialling (differentiating between tracked and untracked impressions)

  • The effectiveness and potential ROI of some leading solutions