Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising platform Opera Ads, announces its renewed collaboration with GeoEdge, global leader in ad security. A key focus of this partnership is prioritising transparency and privacy while preventing low-quality and malicious ads.

Opera provides top-tier advertising experiences through rigorous monitoring and verification processes that identify and prevent malvertising activity. By integrating GeoEdge’s ad security technology, Opera Ads reinforces its ability to filter out creatives that do not meet the company’s standards of quality and security. 

The partnership between Opera Ads and GeoEdge centres on several key areas:

• Creative filtering: Assuring that every ad meets Opera’s strict quality and security criteria.
• Enhanced security features: Leveraging GeoEdge’s malvertising prevention solutions to protect users and maintain a safer advertising landscape. 
• Collaborative impact: Combining efforts to prevent malicious and low-quality ads, enhancing the digital advertising experience.

“We're pleased to maintain our partnership with GeoEdge, as it allows us to further enhance ad quality and security,” stated Marcio de Barros, VP adt tech at Opera. “By collaborating with key players in the industry like GeoEdge, we actively combat malicious ads and create a clean and safe advertising ecosystem that benefits all stakeholders involved.”

Tobias Silber, CBO at GeoEdge, elaborated on the significance of the collaboration: “Secure advertising is the foundation of online user safety. Our partnership with Opera is pivotal to driving the ad-supported digital economy forward, advancing our shared mission to protect users from malicious ads, and securing every link in the advertising supply chain."

The partnership between Opera and GeoEdge is helping to raise the industry benchmark, preserving the safety and security of digital advertising. 

GeoEdge

GeoEdge offers ad quality and security solutions for Web, In-App, and CTV. It covers the entire ad experience—ad security, content, and quality to refine the user experience. Filter and replace off-brand, offensive, unwanted, or competitor ads. ...

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