ArcSpan and BeOp Announce Strategic Partnership to Enhance 0 and 1st Party Data Capabilities
by on 18th Jul 2024 in News
ArcSpan, the next-generation publisher audience monetisation platform, and BeOp, the leader in conversational advertising solutions, are thrilled to announce a new strategic partnership. This collaboration marks a significant milestone in our mission to provide publishers with the most robust, automated and effective audience monetisation solutions to boost revenue as third-party cookies go away.
With this integration, ArcSpan has incorporated data from BeOp's unique conversational formats into its next-generation DMP, the Audience Monetisation System (“AMS”.) This integration allows publishers to leverage comprehensive and actionable insights from their onsite audiences. This includes enabling publishers to seamlessly connect their zero-party (0P) and first-party (1P) data points, empowering them to develop more differentiated, higher quality and scalable segments to meet advertiser demand.
Key Benefits of the BeOp x ArcSpan Partnership:
1. Deeper First-Party Audience Insights: ArcSpan AMS customers can leverage BeOp's unique survey, quiz, and poll data combined with ArcSpan's auto-generated, modeled, and custom-built audiences to gain a deeper understanding of their first-party audiences. This data can also be indexed against ArcSpan's connected data providers to draw even further insights.
2. Additional Monetisable First-Party Data: By connecting the 20+ data points collected from the ArcSpan ArcTag with BeOp's zero and first-party data enrichment, publishers can ensure they are future-proofing their ad sales strategy with a robust first-party data offering.
3. Enhanced Data Targeting: Advertiser and agency demand partners will benefit from the publishers’ enriched zero and first-party data, allowing for more precise targeting and custom audience segments.
“We are excited to join forces with ArcSpan,” said Romain Cauchois, Global Supply & Partnerships at BeOp. “This partnership aligns perfectly with our commitment to delivering innovative solutions that help our clients harness the full potential of their data. Together, we are setting a new standard in the digital advertising landscape.”
Garret Vreeland, Co-founder and CCO at ArcSpan added, “As advertisers increasingly look to publishers for accurate, scalable first-party audiences, the unique and powerful data integrations in the ArcSpan AMS platform are imperative for publishers’ first-party audience sales success. By partnering with BeOp, ArcSpan's customers now have access to a market-leading DMP combined with BeOp's unique zero-party data collection tools. We're confident that this collaboration will drive significant value for our clients, enabling them to win more advertiser business by offering more unique and scalable audiences.”
This partnership sets the stage for exciting opportunities and future collaborations. We are eager to explore the potential of this alliance and look forward to the positive impact it will have on publishers’ ability to engage, manage and maximise their audience monetisation opportunities.
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