ExchangeWire’s Industry Review is back, as we look at the top trends for an pivotal year. Today, we’re taking a look at AI - can its rise and rise continue?

A year on from AI’s mainstream, headline grabbing emergence, the media is still working out where to position itself. In truth, the ad industry has been using AI in various guises for a long time at a foundational level. So what are the areas that AI is going to make waves in throughout advertising?

ExchangeWire position

We obviously haven’t even scratched the surface of what AI will do for the advertising industry, both good and bad. From hyper-personalisation, allowing advertisers to analyse vast amounts of data like never before, creating highly targeted and personalised ad campaigns, to leveraging AI to deliver predictive analytics with unprecedented accuracy, not to mention the power of AI in generating and optimising creative at scale, and advancements in real-time bidding; AI will challenge traditional approaches and push us as an industry towards greater innovation and efficiency. However, we will always need to keep ethical considerations front and centre, and regulators will need to take the lead on this.

So what do you think?

Are you building a business around AI? Want to show your thoughts on how this tech can change the industry? This is your chance to debate AI with us and influence the industry.

Outline your point of view, illustrate your unique perspective and align your brand with this industry leading annual report, as well as comments from OMG, Publicis and Lenovo. Get involved today, and have your say on an era-defining year.