by John Still on 22nd Oct 2024 in TRADERTALK

TapTap's Álvaro Mayol Garrido joins Ciaran O'Kane at the famous ExchangeWire whiteboard to sketch out how precision targeting has changed, and how it can function in a privacy-first ecosystem.

Tune in as Álvaro discusses:

• Why should an agency work with a specialist DSP as well as their generalist DSP?
• Are we moving away from 1-2-1 targeting? What are the alternatives?
• Where does TapTap sit in this new ecosystem?

Ad NetworkDSPGeotargetingPMPRetargetingSSPTargeting