by Lindsay Rowntree on 17th Nov 2017 in TRADERTALK

In this episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane speaks with Gareth Shaw, general manager EMEA, Pulsepoint about programmatic technology in the healthcare industry.

In this episode Shaw discusses:

- How programmatic technology can be applied in such a heavily regulated sector

- The nuances and challenges across different markets

- How to work with publishers and data providers to have access to verified audiences

- Why the healthcare and pharmaceutical industries are shifting into the programmatic space

DataRegulationTraderTalk TV