by Lindsay Rowntree on 9th Feb 2018 in TRADERTALK

In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane speaks with Tom Laband, co-founder & CEO, adsquare about the data ecosystem and the importance of data alliances.

Laband discusses:

- How an advertiser would work with adsquare's data exchange and how the data would be utilised
- Differences between the open data marketplace, the private data marketplace and adsquare's data alliance
- How adsquare's publisher alliance functions and how it grows and scales
- How a publisher alliance can help to democratise mobile data
- How the impending GDPR will impact such data alliances

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