Romany Reagan

Executive Editor

Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.

Articles by Romany

• Private Ad Exchanges are First Party Business

  12 years ago News

  

  Ola Tiverman is the CEO of Swedish-based Admeta, a leading technology provider of white labelled Private Ad Exchange solutions to premium publishers in Europe. There are many third party ad tech companies claiming to provide private ad exchange or private marketplace [...]

  Ad NetworkDigital MarketingDSPExchangeProgrammaticPublisherSSP

• German Gaming Study: Performance Advertising for Online and Mobile Gaming is Booming

  12 years ago News

  

  Originally reported by Adzine Sixteen and a half million Germans play online games, according to the Federal Association of Interactive Entertainment Software (BIU), so it's no surprise the industry's biggest trade fair, gamescom, is in Cologne this year. (It started on [...]

  Ad NetworkAgencyDACHDigital MarketingDisplayExchangeMobileProgrammaticSocial Media

• Turning Awareness Into Purchase Intent: Helping To Address The Scale With Relevancy Targeting Challenge

  12 years ago News

  

  Rupert Staines is Managing Director Europe at RadiumOne Inc. Here he discusses the emergence of the Dynamic Audience Platform, and why turning awareness into purchase intent could now be a reality for marketers. According to a recent study from Magna Global, [...]

  DataDSPSocial MediaSSPTargeting

• 'The Motorola Dynatac 8000x – The whole was far greater than the sum of its parts', by Danny Hopwood, Director of Product AOD UK at VivaKi Nerve Center

  12 years ago News

  

  In 2011, mobile saw spend reach $3.9 billion globally and 2012 is expected to hit $6.2 billion. “This is the year of mobile,” most will say. It is here – and I think everyone may have felt a little underwhelmed [...]

  Ad NetworkDisplayDSPExchangeMobileProgrammaticSocial MediaSSP

• StrikeAd Asia's Carl Costa on the Southeast Asian Mobile Market

  12 years ago News

  

  ExchangeWire caught up with Carl Costa, Founder and CEO of SlingServer Asia, a divison of StrikeAd Asia to gain some insight into the Southeast Asian mobile market. The mobile ad market in the region appears to be more robust than desktop [...]

  APACMobileProgrammatic

• Building the Big Data Infrastructure: IBM Discusses Its Cross-Brand and Cross-Industry Proposition In Digital Advertising

  12 years ago News

  

  Kate Tickner works for IBM’s Big Data Solutions team and specialises in the Media and Entertainment industry, covering EMEA, with a particular interest in Digital Media. This includes content publishers, marketing solutions providers, broadcasters, advertising ecosystem companies and all entertainment [...]

  Ad NetworkAd ServerCreativeDataDisplayDMPDSPProgrammaticSSPTechnologyTrading

• Publicis Groupe Acquires Resultrix, India's Leading Performance Marketing Agency

  12 years ago News

  

  Publicis Groupe announced yesterday the acquisition of Resultrix, an award-winning digital marketing agency with an international footprint in India, Singapore, the UAE and the USA. This acquisition strengthens both Publicis Groupe's presence in India as well as its digital [...]

  AgencyAnalyticsAPACDataDigital MarketingMobile

• MediaMind and Adap.tv Sign Strategic Alliance in Australia & New Zealand

  12 years ago News

  

  New partnership will enable advertisers to add scale and simplicity to video campaigns in the ANZ region. MediaMind, a division of DG and leading independent provider of integrated digital advertising solutions, announced last week a strategic regional partnership with Adap.tv, a [...]

  APACAustraliaCreativeProgrammaticVideo

• MediaMind and Omnicom Media Group Announce Strategic Partnership

  12 years ago News

  

  OMG Agencies will Use MediaMind’s Ad Tech Platform to Manage and Deliver Ads Globally MediaMind, a division of DG, and a leading independent provider of integrated digital advertising solutions, announced yesterday that it will become a global technology partner for Omnicom [...]

  APACDataDigital MarketingLATAMTechnologyVideo

• Study: Realising the RTB Video Opportunity For Brand Marketers, by TubeMogul & Forrester

  12 years ago News

  

  In April 2012, TubeMogul commissioned Forrester Consulting to evaluate the brand marketing opportunity provided by RTB-enabled video and compare it to other forms of broad-based video buying, such as through ad networks. In conducting interviews with 11 RTB video buyers, [...]

  BrandingDigital MarketingDisplayProgrammaticVideo