Cedara, the Carbon Intelligence Platform, today (August 6th, 2024) announces the launch of its groundbreaking out-of-home (OOH) measurement tool, setting a new industry standard in sustainability and carbon emissions transparency. This innovative product is the first to measure traditional and digital OOH using the recently released standards by the Global Alliance for Responsible Media (GARM) and Ad Net Zero, providing media owners, vendors, brands, and agencies with an unparalleled tool to seamlessly measure product-level emissions.

Driven by increasing client demand and the advertising industry's push for comprehensive emissions transparency, the new OOH measurement product further extends Cedara’s support to additional media channels, enabling end-to-end tracking and reduction of emissions generated from marketing investments. Cedara's scalable engine is designed to measure suppliers at scale, offering a clear understanding of overall emissions and a strategic pathway to achieve net zero. This user-friendly solution simplifies compliance with industry standards, automating the complex measurement process for all stakeholders.

"billups is proud to be a launch partner for Cedara’s out-of-home measurement solution, which has allowed us to bring sustainability to the forefront for our client’s OOH campaigns across both traditional and digital channels," said David Krupp, Global CEO of billups. "Aligning with the newly released GARM framework will help further increase environmental impact transparency and accountability in the OOH ecosystem."

"We are thrilled to offer the new out-of-home measurement product on our platform, setting a new benchmark in the advertising and media industries for emissions transparency and sustainability," said David Shaw, co-founder and CEO of Cedara. "Our innovative solution empowers media owners, vendors, and agencies to accurately measure their OOH emissions using industry-standard methodologies. It provides full visibility across the entire OOH supply chain, offering invaluable insights that drive sustainable decision-making."

Those utilising the OOH measurement product will gain access to comprehensive insights, including, but not limited to:

• Total OOH Emissions
• OOH Emissions Intensity by Month
• Emissions by OOH Category
• Emissions by Media Vendor

This latest product offering further demonstrates Cedara’s commitment to sustainability and innovation. By providing a transparent, automated solution, businesses are empowered to make responsible, data-driven decisions that align with global sustainability goals.