Reddit introduces AI ad features; Channel 4 revamps platform

by John Still on 16th Oct 2024 in News

In today's Digest: Reddit introduces AI ad features; Channel 4 revamps platform; Zeta Global to buy LiveIntent

Reddit, a popular social media platform known for its engaged user base, has introduced new advertising features that are set to revolutionise the digital advertising industry. With the addition of keyword targeting and AI-driven audience expansion, advertisers now have powerful tools at their disposal to enhance their campaigns and reach their target audience effectively.

Channel 4, a prominent UK television network, is undergoing a significant transformation as it transitions into a digital-first public service streamer. The goal is to align its streaming platform with industry-leading OTT services like Netflix and Disney+ by offering a more contemporary and user-friendly streaming experience. This upgrade will incorporate personalisation features and third-party products and services to enhance user engagement and provide tailored recommendations.

Zeta Global, a prominent marketing technology company, has made a strategic move by acquiring LiveIntent, a martech firm specialising in first-party identity solutions and cross-channel marketing, for $250 million. This acquisition will bolster Zeta Global’s AI-powered marketing platform by incorporating LiveIntent’s hashed email addresses and expanding its presence in the publishing sector.