Industry Review is back, as we look at the top trends for a pivotal year. Privacy is a topic on everyone's minds - will it define 2025?

Cookies are staying, but the privacy toothpaste is well and truly out of the tube, and whatever the state of Google’s sandbox, the industry needs to be thinking in privacy-first terms.

What are the solutions making waves? How does the industry need to adapt?

ExchangeWire position

Forget deprecation and prepare on your own terms. Had we all not agreed long ago that the cookie is over and it’s time for us to embrace the alternate reality? So what happened in the meantime to make everyone breathe a huge sigh of relief when Google delayed its third-party cookie deprecation? It’s a disappointing reaction from a lot of the industry, which just goes to show how far we haven’t come. But the truth is we’ve come really far. We’ve made great strides across the industry in developing cookie alternatives and removing our reliance on these little things that were never fit for purpose in the first place. So just ignore Google’s flip flopping and focus on getting your house in order on your own terms, but you might want to expedite those terms.

So what do you think?

This is your chance to debate privacy with us and influence the industry. Do you agree with our perspective, can you see another angle, or are we missing a crucial piece of the puzzle?

Outline your point of view, illustrate your unique perspective and align your brand with this industry leading annual report, alongside commentary from Lloyds Bank, Gumtree and more.

Get involved today, and have your say on one of the hottest topics of the year.