Zeno Media Partners with NumberEight to Enhance Mobile Apps
by on 8th Jan 2025 in News
Zeno Media, a leading provider of digital streaming services for audio content, announced a strategic partnership with NumberEight, the cutting-edge ID-less data platform. This collaboration will see NumberEight’s advanced on-device AI integrated into Zeno Media’s mobile apps, which serve millions of users worldwide, by connecting listeners to the content they love.
With the integration of NumberEight’s technology, Zeno Media will be able to deliver even more intuitive and customised brand experiences to its growing global audience. NumberEight’s platform utilises mobile sensor data (e.g., gyroscope, magnetometer) to identify real-world live moments (e.g., in-vehicle, working out, at home). These are then grouped into behavioural cohorts, enabling advertisers to target relevant personas (e.g., cardio champions, travellers, parents). This new feature will improve Zeno’s engagement with advertisers and agencies by providing precise deterministic behavioural insights without compromising user privacy.
"We’re excited to partner with NumberEight to bring cutting-edge intelligence to our mobile apps," said Morris Berger, CEO of Zeno Media. "As our platform continues to grow, providing brands with high-quality behavioural data is our top priority. Now, with NumberEight’s revolutionary technology, we can achieve this in a way that’s effective, seamless, and engaging."
"In an era where privacy is paramount, NumberEight stands out by offering a revolutionary approach to data. Our platform transforms non-identifiable information into new and meaningful audience insights without ever relying on personal identifiers or PII." shared Abhishek Sen, NumberEight’s CEO, and co-founder. "This enables advertisers, in turn, to engage with the best audience for the most meaningful and private way."
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