XPLN.AI, a leader in measuring and optimising advertising attention, announced today (January 21st, 2025) the appointment of Massi Mekla as country manager, France, reporting to CEO Fabien Magalon. Leading the sales and customer services teams, Massi will be tasked with developing and implementing strategies to promote xpln.ai solutions to media agencies and advertisers in the French market. 

Massi Mekla joins xpln.ai with a solid track record in the French advertising industry, gained through strategic and operational roles. He began his career in 2014 at Illumin (formerly Adman Media). In 2017, he joined Adot as a team lead and quickly rose to the position of head of sales, managing relationships with advertisers and media agencies. Following Adot's integration into Veepee, he expanded his responsibilities by becoming chief revenue officer, overseeing the commercialisation of the group’s offsite and onsite offerings to media agencies. 

Fabien Magalon, CEO of xpln.ai, stated: “We are delighted to welcome Massi to our team. With his deep knowledge of the ecosystem, recognised expertise, and passion for digital, Massi will be a key asset in accelerating xpln.ai’s growth in the French market.” 

Massi Mekla, country manager of xpln.ai, added: “I am thrilled to join xpln.ai and contribute to evolving market standards. I am convinced that our innovative solutions have the potential to make digital advertising more effective.”

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