ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organisation of eleven permanent corporate members. Together, these companies will collaborate with ID5 as it continues its efforts to reinvent user identification [...]

In this exclusive Q&A, Tanya Field, co-founder and CPO of Novatiq, discusses how ad infrastructure is changing as the industry shifts towards first-party data, with a particular focus on MENA.  The region is considered to be in the midst of a [...]

This week: Binance loses up to USD$500m (~£450.5m) in a massive network hack, the US talks with the EU to maintain access to European citizens’ data… Privacy - or lack thereof - has been a common theme across ad tech this [...]

In today's ExchangeWire news digest: the US rewrites its digital privacy rules to retain data on European citizens; Chinese fast-fashion giant Shein sees its value drop by up to one third; and Netflix forges new partnerships for measurement on its [...]

In today's ExchangeWire news digest: Binance loses up to USD$500m (~£450.5m) to hackers; a new report from Meta reveals up to a million Facebook passwords may have been stolen; and a financial report from ByteDance shows the company experienced significant [...]

GumGum, a contextual-first, global digital advertising platform, today (October 6th, 2022)announces that it has broken the USD$1bn (£891m) dollar ad spend milestone. The contextual advertising global market is projected to be a USD$335.1 bn (£291.5bn) market by 2026 and is a [...]

In today's ExchangeWire news digest: a report from Bloomberg finds that some podcast networks are acquiring listeners via ads in mobile games that trigger automatic downloads;  brands hasten to become compliant with California's data privacy laws following Sephora's USD $1.2m [...]

Seedtag, the leader in contextual advertising in EMEA and LATAM, today (September 28th, 2022) released findings from its survey, conducted by international data analysis and market research firm YouGov, into consumers' privacy concerns and attitudes towards advertising across Europe.  The UK [...]

In today's ExchangeWire news digest: TikTok could be fined up to £27m after investigation finds they may have breached data protection laws; the IAB Australia finds that the importance of attention is being overstated when it comes to understanding a [...]

In today's ExchangeWire news digest: Optus opposed privacy law changes; Livewire raises AUD$4.7m (£2.8m); and W3C forms first board. Optus opposed privacy law changes Australian telco Optus have repeatedly opposed proposed changes to the federal Privacy Act, claiming that implementing a system [...]