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  • Is Advertising Witnessing the Great Consolidation?

    In this Q&A with ExchangeWire, Suzy Ley, EMEA marketing lead at Zefr, discusses how brand suitability strategies need to align in the post-cookie ecosystem, and how techniques should evolve to protect video content for brands and consumers. How is the upcoming [...]

  • Didomi Acquires Agnostik

    Didomi, a French scale-up that develops globally-adopted software solutions to manage user consent and preferences, is announcing the acquisition of Agnostik, a privacy tech start-up which allows organisations to ensure high data privacy practices. By doing so, Didomi is strengthening [...]

  • OpenX Receive Hefty Fine After Child Data Collection; Reddit Begin the IPO Process

    In today’s ExchangeWire news digest: OpenX agree to pay a USD$2m (£1.5m) after illegally collecting child data without parental consent; Reddit have begun the process of going public; and La Belle Vie have raised €25m (£19.5m).   OpenX fined USD$2m (£1.5m) after [...]

  • Professionals Flustered over Log4j Vulnerability; Meta’s Review Board Intervenes to Control Misinformation

    In today’s ExchangeWire news digest: A previously undetected vulnerability in Log4j has allowed hackers to access sensitive data; The Oversight Board have stepped in to remove unsupported content regarding war-stricken Ethiopia; and abillion have raised USD$10m (£7.5m) to tap into [...]

  • Ogury and The Trade Desk Partner to Offer Cutting Edge Programmatic Mobile Advertising for Media Buyers

    Ogury, a global technology leader in mobile advertising anchored in privacy protection, today (15 December) announced a direct integration with the global advertising technology leader, The Trade Desk. Media buyers can now access Ogury’s high-performance, privacy-conscious mobile advertising solution directly [...]

  • Google Agree to CMA Supervision; 'Easy' Default Passwords Banned Under PSTI

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google agree to have their Privacy Sandbox proposal monitored by the CMA; the UK government introduce the PSTI [...]

  • Concerns Over Amazon’s Control; Google Prohibit Political Ads in Philippines

    In today's daily news digest from ExchangeWire: Reports show that businesses are becoming reliant on Amazon services due to increasing fees; Google ban political advertising in the Philippines ahead of elections; and WhatsApp banned around 2.07 million accounts in India [...]

  • ID5 Publishes a Guide for Brands to Help them Transition to the Cookie-Less Future

    ID5, the market-leading identity provider for digital advertising, has published a guide for brands to help them transition to a cookie-less future. Marketers, media planners and brands have for years relied on third-party cookies to control the way their ads [...]

  • Didomi Appoints VP Sales EMEA and Chief Privacy Officer

    In order to support its strong growth globally, Didomi is pleased to announce the hiring of Jérôme Cohen as VP sales EMEA, and Thomas Adhumeau as chief privacy officer. These positions contribute to the structuring of the company's senior management [...]

  • Playground xyz Awarded IAB Gold Standard 2.0

    Marketing technology provider Playground xyz have been awarded Gold Standard 2.0 certification by the Internet Advertising Bureau (IAB) UK, further highlighting the company’s commitment to delivering brand-safe attention-based advertising solutions to UK advertisers. Steps that the company have taken towards achieving [...]