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Displayce Becomes the First Advertising Platform to Use Generative AI to Create Personalised DOOH Strategies
Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching [...]
Brand Metrics Partners with Hearst UK to Strengthen Brand Measurement
Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its valued advertisers and agencies. Brand [...]
ExchangeWire on AI Protests; YouTube TV Measurement; and Media Pulse Findings
On this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune), joined by head of content John Still and research lead Mat Broughton to discuss the latest in media [...]
The Stack: Streaming TV On a Roll?
This week on The Stack: TV developments; today's MadTech Daily A busy week in TV this week, 100 years (plus one month) since John Logie Baird first televised ventriloquist dummies to Selfridges shoppers. Joint industry currency (JIC) Barb announced that it [...]
What Will Define the Future of Publishing?
How can the publishing industry overcome the myriad challenges it faces? Writer Avya Chaudhary takes a look... AI, big tech and social media are battering publishers from all sides. With walled gardens, the open web, and programmatic solutions gaining ground, will [...]
DoubleVerify to Acquire Rockerbox
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced that it has entered into an agreement to acquire Rockerbox, a global leader in marketing attribution. Rockerbox’s unified marketing measurement platform provides actionable insights powered by multi-touch attribution [...]
Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator
Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider to join Microsoft Advertising’s Partner Programme as a Curator partner type. After five years of successful collaboration with Microsoft Advertising - [...]
“Publishers must double down on privacy-first identity solutions.” Tamir Shub of IntentIQ
We spoke to Tamir Shub, VP of business development, IntentIQ, about the importance of privacy-first identity solutions, and the power of first-party data to publishers. Why is identity so important to the sell side? Identity is a critical component of publishers’ monetisation [...]
AdPlayer.Pro revela los resultados del cuarto trimestre de 2024 y la hoja de ruta para 2025
AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas SaaS para publicidad en vídeo digital, ha anunciado sus resultados del cuarto trimestre de 2024 y ha delineado las iniciativas estratégicas para 2025. Según el anuncio de la empresa, uno de los desarrollos más [...]
Barb to Measure TV YouTube Viewing; DoubleVerify Acquires Rockerbox
In today’s ExchangeWire digest: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires T4 and MTV Finland Barb to start reporting YouTube viewing on TV screens Joint industry currency (JIC) Barb has announced that it [...]
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