Latest Stories
Predictions 2026–2030: The Good, The Bad, and the Made-Up
In her latest column, Shirley Marschall kicks-off Q4 with her own take on annual end of year predictions...
Digest: Google’s Ad Tech Trial Nears Judge’s Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange
In today’s MadTech Daily, we cover Google’s ad tech trial nearing a judge’s decision, Amex and Duolingo launching ad platforms, and Mozilla partnering with Index Exchange.
How Audio Impacts the AI Funnel
Ciaran O'Kane revaluates his sketch on AI's impact on the marketing funnel, and adds audio into the mix... As part of her ATS London/MadTechMoney opening address, CEO Rachel Smith, presented a ExchangeWire's latest MadTech Sketch to over 650 attendees. The sketch [...]
Digest: EU Rolls Out AI Strategy; OpenAI Gives Content Owners More Control on Sora; Instagram Tests New Layout
In today’s Digest, we discuss the EU rolling out an AI strategy to reduce foreign reliance, OpenAI giving content owners more control on Sora, and Instagram testing an iPad-style layout.
Navigating Brand Safety in 2025: Insights from the Ad Industry
As the ad industry evolves, what is the state of brand safety in 2025? We questioned a range of industry experts on the topic, gathering their insights on how advertisers can navigate it. Does brand safety still matter? We’ve been living through [...]
2025 Ad Tech Personality of the Year and Rising Star: Final Shortlists Revealed
We reveal the final shortlists for 2025’s Ad Tech Personality of the Year and Ad Tech Rising Star awards. Who has made the final cut? Read on to find out those nominated and voted for by your peers… A month ago, [...]
Digest: Dutch Court Orders Meta to Abandon Profiling; Spotify Joins Amazon DSP; NBCUniversal & YouTube TV Ink Deal Adding Peacock & Sports
In today’s Digest, we discuss a Dutch court ordering Meta to provide the users of its platforms with timelines that don’t rely on profiling , Spotify joining Amazon DSP, and NBCUniversal and YouTube TV inking a deal to add Peacock [...]
ExchangeWire on the FTC, OpenAI's Big Week and Spotify Vs AI
In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by co-founder & advisor Ciaran O'Kane and head of content John Still. They discuss Omnicom's acquisition of Interpublic Group, OpenAI's plans to build out its [...]
The Stack: Big Tech Moves
This week brought big shifts in streaming, fresh AI experiments in commerce, major agency consolidation, and regulators keeping a close eye on ad tech. In today’s MadTech Daily, we cover the podcast industry being twice as large as previously thought, [...]
Performics' Rob Georgeson on AI Rewriting the Rules, Publishers' Dwindling Traffic, and Diversification
Rob Georgeson, head of performance media at Publicis' Performics, examines how AI has been changing the game.
Popular Tradertalks
Latest Posts
-
Predictions 2026–2030: The Good, The Bad, and the Made-Up -
Digest: Google’s Ad Tech Trial Nears Judge’s Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange -
How Audio Impacts the AI Funnel -
Digest: EU Rolls Out AI Strategy; OpenAI Gives Content Owners More Control on Sora; Instagram Tests New Layout -
Navigating Brand Safety in 2025: Insights from the Ad Industry
Follow ExchangeWire