Latest Stories

• Amplified Intelligence Names Industry Veteran Barry Cupples as Newest Board Member

  13 hours ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, today announces the appointment of industry stalwart, Barry Cupples as Advisor to its Board and the Enterprise Sales team. With over 30 years of experience in the industry, Cupples' rich career [...]

• Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences

  19 hours ago News

  

  Permutive, the Audience Activation Platform that brings together media owners and advertisers to reach consumers using scaled publisher signals, today (November 20th, 2024) announced that it has built a marketplace on top of Index Marketplaces, a flexible platform designed to [...]

• Pubstack & El Nacional Partnership Drives 40% Uplift in Ad Revenue

  21 hours ago News

  

  Pubstack, the leading Ad Management Platform, is thrilled to announce a strategic partnership with El Nacional, one of Spain's most prestigious publishers. This collaboration leverages Pubstack's cutting-edge technology to optimise El Nacional's ad revenue and enhance its digital advertising strategy. Empowering [...]

• Warner Brothers' Max Arrives in Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A 

  24 hours ago News

  

  News in brief: Warner Brothers' Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A  Warner Brothers’ Max Arrives in Asia Warner Brothers is bringing its Max streaming service to Asia. The entertainment giant is relying on its large [...]

• NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising

  2 days ago News

  

  In a significant move to revolutionise podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, contextual analysis, proudly announce their strategic partnership. This alliance aims to overhaul the podcast advertising landscape [...]

• The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards 

  2 days ago News

  

  Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu Japan International Brands* (DJIB) to conduct a study to assess and understand the reality of digital attention in the Japanese [...]

• John Lewis Wins UK Christmas Ad Battle After "The Gifting Hour" Generates Most Intense Positive Emotions

  2 days ago News

  

  John Lewis has won the UK's annual Christmas ad battle, according to new research by DAIVID, The global creative effectiveness platform used its AI-powered platform to find the Xmas 2024 ads that generated the most intense levels of positivity. John Lewis’ [...]

• DOJ Wants Google to Sell Chrome; Amazon Launches New App to Rival Temu and Shein

  2 days ago News

  

  News in brief: DOJ Wants Google to Sell Chrome; Amazon Launches New App to Rival Temu and Shein; AUS Social Media Ban for Under 16s Not Backed by Parliamentary Inquiry; Dentsu APAC Revenue Dips DOJ to Force Chrome Spin-off? The US Department [...]

• Digest: Disney Reports Positive Streaming Results; Zeta Global Under Scrutiny

  3 days ago News

  

  News in brief: Disney reports bullish numbers for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political ads within the EU. Disney reports bullish results for streaming and advertising efforts Disney has reported positive numbers for its Disney+ streaming [...]

• 'Seek to Replace Yourself': AI Driving Innovation at AdTech Connect

  6 days ago News

  

  The recent AdTech Connect event brought together industry experts to explore the fast-evolving role of generative AI (GenAI) in advertising technology. As a tool now widely adopted by both startups and established tech firms, GenAI is transforming everything from creative [...]