Latest Stories

• Pixalate Releases Q4 2024 APAC Supply-Side Platform (SSP) Market Share Rankings for Mobile Apps & Web

  11 hours ago News

  

  Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q4 2024 Asia-Pacific (APAC) Supply-Side Platform (SSP) Market Share Reports for China, Japan, Singapore, and India. The reports reveal SSP market share across mobile apps [...]

• The Goat Agency’s Ellie Hooper on Encouraging Diversity in the Ad Industry, Bluesky’s Push Towards Video and IAB’s Gold Standard Initiative Expansion 

  12 hours ago Podcast

  

  On this episode of the MadTech Podcast, Aimee Newell Tarín and Mat Broughton are joined by Ellie Hooper, head of client at The Goat Agency to discuss the latest in ad tech and the social media landscape.  They discuss a partnership [...]

• The Stack: TikTok’s Teetering Fate in the US; WHSmiths’ Retail Media Expansion 

  16 hours ago News

  

  Today on The Stack: TikTok’s Teetering Fate in the US; WHSmiths’ Retail Media Expansion  News this week has been dominated by social media, kicking off with TikTok’s teetering fate in the US. Last Sunday, TikTok was cut off for US users [...]

• Multilocal Unveils New Brand Identity, Reinforcing Leadership in Curation

  1 day ago News

  

  Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today (January 23rd, 2025) announced the launch of its refreshed brand identity. This significant update represents a pivotal chapter in Multilocal’s journey, aligning its evolution with the [...]

• Content Ignite Launches Version 2 of Publisher Health Checks to Boost Website Performance

  1 day ago News

  

  Content Ignite, a leader in digital publishing solutions, is excited to unveil Version 2 of its Publisher Health Checks, a powerful tool designed to help publishers maximise website performance, increase revenue, and enhance user experience. This upgraded solution builds on the [...]

• Opti Digital Reports 60% Growth in 2024

  1 day ago News

  

  As projected at the start of 2023, Opti Digital, a leading premium advertising monetisation platform, has reported a 60% growth for the full year of 2024.  CEO Magali Quentel-Reme commented on the results: “2023 was a pivotal year for Opti Digital, [...]

• Evorra Partners with the7stars to Deliver Compliant & Addressable Multi-Market Audience Solutions

  2 days ago News

  

  Evorra, the next-generation SaaS audience and data platform for brands and agencies, has joined forces with the7stars, one of the United Kingdom’s largest independent media agencies, to lead the way in compliant and addressable audience building and activation for the7star’s [...]

• WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms 

  2 days ago News

  

  News in brief: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms  WHSmith to Launch Retail Media Ad Network WHSmith is launching a retail media business: it will combine both in-store and digital out–of-home media [...]

• Equativ Unveils Maestro by Equativ

  2 days ago News

  

  Equativ, a global independent ad tech company, today (January 22nd, 2025) announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralises programmatic campaign management and provides ad buyers with direct access [...]

• Sustainability Consultant Christina Wu Joins Impact Plus as International Customer Success Manager    

  2 days ago News

  

  Impact Plus, a global pioneer in providing advertisers with solutions to evaluate and reduce the environmental impact of their online ads, today (January 22nd, 2025) announced that sustainability consultant Christina Wu has joined the company as its new international customer [...]