Latest Stories

• ExchangeWire on Ads in Apple Maps, Comcast Linear TV Going Programmatic, and AdCP

  1 day ago Podcast

  

  In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad monetisation, Comcast making their linear TV [...]

• The Stack: AI Continues to Reshape Media

  1 day ago News

  

  In today’s MadTech Daily, we cover Bending Spoons acquiring AOL for $1.5bn, WPP’s new chief starting the role amid a profit alert, and Meta’s ad revenue jumping 26% in Q3, with the company expecting major tax relief under Trump’s [...]

• Digest: Video on Demand to Drive 17% Growth in Q4 Ad Spend; Publicis Acquires HEPMIL Media Group; US Senators Push Ban on Teen Use of AI Chatbots

  2 days ago News

  

  In today’s Digest, we cover the latest ad spend forecast from AA and WARC, Publicis buying HEPMIL Media Group to boost its influencer marketing in Southeast Asia, and US senators pushing to ban teen use of AI chatbots.

• Digest: ChatGPT Adds PayPal Wallet; Musk Launches AI Encyclopedia; StarHub and Mediacorp Team Up for Singapore Viewers

  3 days ago News

  

  In today’s Digest, we look at ChatGPT adding PayPal shopping and OpenAI hitting a $500bn valuation. We also cover Musk launching an AI encyclopedia as well as  StarHub and Mediacorp teaming up for Singapore viewers.

• Agentic Ad Tech: Writing the Rules

  4 days ago News

  

  Shirley Marschall is back, and in this week's column she's looking at the role of agentic ad tech, AI and the need to look beyond the hype...

• Digest: Apple Plans Ads for Maps; X Loses Advertising Boss; EU Finds Meta & TikTok Broke Transparency Obligations

  4 days ago News

  

  In today’s Digest, we discuss Apple planning ads for Maps, X losing its advertising boss, and the EU’s preliminary findings that Meta and TikTok broke disclosure obligations.

• Digest: WPP Courts Advertisers with Self-Serve Platform Launch; Comcast Linear TV Goes Programmatic; The Observer Signs AI Deal 

  5 days ago News

  

  In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on AI news platform Particle.  WPP courts advertisers [...]

• SevenSix Agency's Charlotte Stavrou on Social Media Advertising, Meta's Chatbot Safeguarding, and Skippable Ads on Reels

  1 week ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Charlotte Stavrou, founder & CEO of SevenSix Agency. They look into global ad spend figures from WARC, Meta implementing safeguards [...]

• The Stack: OpenAI Challenges Google while Meta Makes Moves

  1 week ago News

  

  This week, we look at OpenAI challenging Google with the launch of its ChatGPT Atlas browser, as well as recapping Meta’s recent moves in the advertising space...

• Risk, Reward, and Resilience: A Look Behind the Industry Curtain at AdTech Connect

  1 week ago News

  

  At AdTech Connect’s latest event, the goal was to lift the lid on the journeys of ad tech companies...