Latest Stories

• Global Announces Launch of DAX Across Outdoor and Audio; Finecast’s Addressable TV Services Verified by PwC

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global announces launch of DAX across outdoor and audio; Finecast's addressable TV services verified by PwC; Infosum partners [...]

• Mail Metro Media's Lauren Dick on Third-Party Cookies, Data & Tech, and TikTok

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Lauren Dick, director of business development, Mail Metro Media, to discuss the latest news in ad tech and martech. On this week's episode: - Google [...]

• Why Content is the New Digital Hero

  6 years ago News

  

  Writing exclusively for ExchangeWire, Andrew Morsy (pictured below), managing director international, Peer39, takes a creative look at how content, rather than audience, is set to become the point of focus for the digital advertising industry. If digital advertising was a blockbuster [...]

• IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth

  6 years ago News

  

  The IPA Bellwether Q4 2019 Report, released today 15th January 2020, has revealed a 4% overall increase in marketing budgets, the first such increase since the first quarter of the year. Growth is anticipated to accelerate through 2020 as the [...]

• Seven Reasons To Attend ATS Stockholm

  6 years ago News

  

  We will be hosting our first event in the Nordics in over eight years on Tuesday, 19th February. ATS Stockholm will focus on the key areas affecting the industry as we head into an uncertain decade for digital marketing. Are we [...]

• The 2020 Digital Landscape

  6 years ago News

  

  As we enter 2020, ExchangeWire speaks to Reprise to discuss their predictions for the digital landscape for the year ahead. The future of 5G A key technology for 2020 is the much-anticipated 5G network, which will be particularly impactful on the Internet [...]

• Tremor International Acquires Unruly; IAB UK Actions to Address ICO’s RTB Concerns

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Tremor International acquires Unruly; IAB UK sets out actions to address ICO’s RTB concerns; PubMatic launches Identity Hub; [...]

• Beamly's Anthony Rhind on Tremor-Unruly, OOH, and the Vertical Ad Network

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Anthony Rhind, COO, Beamly, to discuss the latest news in ad tech and martech. On this week's episode: - Tremor International acquires News Corp's Unruly. [...]

• SameSite Enforcement and the Decline of the Cookie

  6 years ago News

  

  Dan Larden (pictured below), managing partner, product and partnerships, Infectious Media, exclusively covers the latest browser initiative set to take a bite out of the third-party cookie: Chrome's enforcement of the SameSite cookie attribute. The February 2020 enforcement of the SameSite [...]

• Why the Future of Marketing is Increasingly OOH

  6 years ago News

  

  In this exclusive article written for ExchangeWire, Alistair MacCallum (pictured below), CEO of Kinetic UK, discusses the reasons for optimism in the out-of-home (OOH) sector through 2020, how traditional platforms are set to integrate with OOH channels, and how programmatic [...]