Audience Decisioning: The New Intelligence Layer for a Multichannel World
This ATS London 2026 session explores how audience decisioning is helping advertisers navigate evolving identity and measurement challenges.
Digest: 58% of Ad Execs See Agentic Buying Scaling; Apple & Amazon Face Renewed UK Consumer Case
In today’s Digest, we discuss 58% of ad executives expecting agentic buying to scale within a year, Apple and Amazon facing a renewed UK consumer case, and A24, Sony and The New York Times circling Letterboxd.
The Untapped Power of the Home Screen
Adam Mugridge, AVP, Creative Solutions at Nexxen Studio looks at why the home screen is the next big premium environment…
