Not Every Ad Server Needs AI. Here’s Where It Actually Matters
Serhii Shchelkov, ad tech expert, looks at why buyers should beware of paying a premium for the AI label, without getting genuine innovation…
“The Power of Connected TV”: A Coffee With Rachael Stone, WPP Media
Rachael Stone, AV business director at WPP Media, joins ExchangeWire's John Still over a latte to chat CTV and measurement.
The Ad Tech Lawn Isn’t Going to Mow Itself
Shirley Marschall is back, and this week she's looking at why, as sure as the freshly-mowed lawn once again becomes overgrown, ad tech's problems just keep coming back...
