Multi-Channel Advertising: The Path to Marketing Success
Change, something which has arguably always been at the centre of the advertising industry, has been more dramatic in recent years. The impending death of the third-party cookie has meant that marketers and tech vendors have had to reassess how [...]
Change, something which has arguably always been at the centre of the [...]
Paul Wright on how Uber is Engaging with Retail Media
Paul Wright, head of Uber advertising, UK and Ireland, outlines how Uber is exploring the nascent but exciting retail media space. In this VoxPop, Wright details: Uber's current position within retail media and across interconnected spaces The value of first-party data and how [...]
Festival of Media's Jeremy King on Ad Blockers, AI Governance, and Threads
On this week's episode of The MadTech Podcast, Jeremy King, CEO of Festival of Media, joins ExchangeWire CRO Anne-Marie Sheedy and COO Lindsay Rowntree to discuss YouTube's threat to ad blocker users, OpenAI's formation of a new team for "superintelligent" [...]
Follow ExchangeWire