“The Most Valuable Audiences”: A Coffee With Nicolas Bidon, Ogury
Nicolas Bidon, CEO of Ogury, joins Lindsay Rowntree over a black americano to discuss persona intelligence and audience decisioning.
Digest: #AskForNews Campaign aims to Bring Advertisers Back to News; Chord buys Zenlytic in $5m all-stock deal
In today’s ExchangeWire news digest: The News Alliance launches #AskForNews campaign to win back skittish advertisers, Chord buys Zenlytic in a $5m all-stock deal to add conversational analytics, and Apple beats estimates in John Ternus’s first earnings report as CEO, [...]
You Can Put a Price on Privacy
Julie Austin, chief commerce officer at VML, looks at the data value exchange, and if consumers are questioning whether they're receiving a fair share of what they help create…
