A New Type of DSP Is Emerging
Keith Gooberman of Pontiac, CEO & Co-founder of Pontiac Intelligence, looks at the changing face of the demand-side, and the need for us to rethink the DSP…
“Onboarding, Identity, & Integrations”: A Coffee With Ruben Niet, digitalAudience
digitalAudience's Ruben Niet joins John Still for a coffee chat about the impact of the Publicis-LiveRamp deal on Europe's data ecosystem.
Digest: Uber Boosts $2bn Ad Business; EA Launches In-Game Advertising
In today’s Digest, we look at Uber expanding its advertising business beyond its own apps, Electronic Arts launching an in-game advertising platform, and Walmart expanding retail media measurement across YouTube campaigns.
