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The MadTech Podcast
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TraderTalkTV
  • Shot of Travis O'Neil, Vice President of Product at GumGum, at the ExchangeWire whiteboard for an episode of TraderTalkTV.
    GumGum’s Travis O’Neil on the Mindset Graph & Relevancy Spaces
  • Shot of Paula Bacariza Perez, general manager, data & strategy, EMEA at The Trade Desk, at the ExchangeWire whiteboard for TraderTalkTV.
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  • Oz Etzioni, CEO & co-founder of Clinch, at the ExchangeWire whiteboard for a Trader Talk.
    Clinch’s Oz Etzioni on Driving Better Outcomes With Orchestration
  • Alex Powells, CEO of Pixels, at ExchangeWire's legendary whiteboard.
    Pixels’ Alex Powell on Achieving True Scale With Creator Marketing
  • Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy
    Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy
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PressBox
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    Ogury Names Ben Chesters as Country Director UK
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    Around 70% of AI responses Recommend One Primary Brand – Captify UK Finds
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    VIOOH Expands Programmatic DOOH Access in Mexico with Grupo IMU Partnership
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How to Market to an AI Agent

How to Market to an AI Agent

In his latest column, Alex Lamaro-McCrindle, Miroma Founders Network, looks at the agentic future, and how to market to AI agents…

Digest: Google Traffic to UK Publishers Set to Halve?; EU Fines AliExpress for DSA Violations 

Digest: Google Traffic to UK Publishers Set to Halve?; EU Fines AliExpress for DSA Violations 

In today’s MadTech Daily, we cover a new study finding AI is accelerating the collapse of Google Search referral traffic, the EU fining AliExpress €550m over failures to police illegal and counterfeit products, and Beehiiv launching Community and AI Copilot [...]

Cannes Lions 2026: Agentic AI is Moving Closer to the Media Decision

Cannes Lions 2026: Agentic AI is Moving Closer to the Media Decision

Emma Labrador, VP Marketing at Displayce, shares her key takeaways from Cannes Lions 2026 and explains why the rise of agentic AI will reshape the way media decisions are made.

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Latest Features

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    Cannes: Programmatic and the Open Web on La Croisette
  • Shot of Rachel Douglas, founder of Ad Astra Advertising, in the ExchangeWire kitchen for an episode of 'A Coffee With...'
    "Is Linear Dying or is it Changing?": A Coffee With Rachel Douglas, Ad Astra
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Research
Reports on insights and attitudes
  • ExchangeWire Media Pulse H2 2025
    ExchangeWire Media Pulse H2 2025
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    The ExchangeWire Media Pulse: H1 2025
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    Fragmentation in CTV: What are the Key Challenges?
  • The ExchangeWire Media Pulse: H2 2024
    The ExchangeWire Media Pulse: H2 2024
  • The State of Data and Tech Maturity for Brands in APAC
    The State of Data and Tech Maturity for Brands in APAC
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ExchangeWire TV

Watch exclusive interviews with industry leaders discussing the latest trends and insights

“Advertisers in Command”: Lou Nylander, Wildflowers of London

“Advertisers in Command”: Lou Nylander, Wildflowers of London

Lou Nylander, founder of Wildflowers of London, joined ExchangeWire's John Still on [...]

Shot of Rachel Douglas, founder of Ad Astra Advertising, in the ExchangeWire kitchen for an episode of 'A Coffee With...'

“Is Linear Dying or is it Changing?”: A Coffee With Rachel Douglas, Ad Astra

In this episode of A Coffee With... Rachel Douglas, founder of Ad [...]

“Programmatic is Moving Out of Its Awkward Phase.”: Mike Murray, OMD EMEA

“Programmatic is Moving Out of Its Awkward Phase.”: Mike Murray, OMD EMEA

Mike Murray, Head of Programmatic at OMD EMEA, shares his perspective on [...]

Shot of Laura Wade, sustainability lead at ISBA, in the ExchangeWire kitchen for an episode of 'A Coffee With...'

“Supercharging the Status Quo”: A Coffee With Laura Wade, ISBA

In this episode of A Coffee With... Laura Wade, sustainability lead at [...]

Shot of Dustin Cha, co-founder and co-CEO of Ad-Shield, in the ExchangeWire kitchen for an episode of 'A Coffee With...'

Dark Traffic & Ad Blockers: A Coffee With Dustin Cha, Ad-Shield

In this episode of A Coffee With... Dustin Cha, co-founder & co-CEO [...]

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