by Lindsay Rowntree on 3rd Jan 2018 in TRADERTALK

In the latest episode of TraderTalkTV, Dr Neal Richter, CTO, Rakuten Marketing and one of the authors of Ads.txt, explains to ExchangeWire CEO, Ciaran O'Kane why Ads.txt was created, how it works and the positive impact it is intended to have on the digital advertising ecosystem.

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