by Lindsay Rowntree on 20th Apr 2018 in TRADERTALK

In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane, interviews Mathieu Roche, co-founder and CEO, ID5 about cookie syncing.

Roche discusses:

- How users are currently identified across the digital supply chain and how matching tables work
- How the existing systems in place affect page latency and user experience
- The existing challenges of data leakage and match rates
- The impact the impending GDPR will have on cookie syncing
- Why a centralised infrastructure will clean up the cooking syncing process

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