by Grace Dillon on 29th Jul 2020 in TRADERTALK

In the latest episode of TraderTalk TV, ExchangeWire CEO Ciaran O'Kane talks to Tanya Field, co-founder and CPO at Novatiq, about targeted advertising in the newly anonymous web.

In this session, Field discusses:

- How publishers and buyers can make the most out of the newly anonymised web

- Why publishers and buyers should look beyond the log-on for conversions

- The impact of tightening privacy regulation in Europe and beyond

- How telcom networks offer a premise for an ID currency for the anonymised web

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