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mediarithmics' Philip Raby on the Evolution of the Marketing Data Stack

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by Grace Dillon on 2nd Nov 2020 in TRADERTALK

In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O'Kane, is joined by mediarithmics' UK general manager, Phil Raby, to discuss the evolution of the marketing data stack.

In this episode, O'Kane and Raby discuss:

– The current types of data stacks, and how marketers and brands can understand which is best for them;

– How the degradation of the third-party cookie is shaping the role of the DMP, and the replacement solutions available;

– The role of the CDP and the challenges facing brands as the industry evolves; and
– How mediarithmics looks to help brands take control of their own stack to leverage their data more effectively.