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MiQ's Freddie Turner on the Cookieless Future

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by Grainne Reid on 5th Nov 2020 in TRADERTALK

In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Freddie Turner, director of strategy UK at MiQ to discuss the cookieless future. 

In this episode they discuss:

- The current ecosystem and the four ID types which currently exist: recognised identity, anonymous contextual, authenticated identity, and aggregated identity;

- How MiQ are working with partners to build out their privacy-first solution;

- How measurement is approached.