Permutive's David Reischer on Identity & Privacy in a Post-Cookie World

by Grace Dillon on 3rd Dec 2020 in TRADERTALK

In this latest episode of TraderTalk TV, ExchangeWire's Lindsay Rowntree is joined by David Reischer, product manager at Permutive, to discuss what a cookieless future means for ad tech when it comes to identity & privacy.

In this session, Reischer and Rowntree cover:

- Why identity & privacy must go hand-in-hand;

- The 3 types of cross domain identifiers (cookies, deterministic identifiers, and probabilistic identifiers/fingerprinting), and the privacy implications of each;

- What the ad tech landscape could look like by 2022; and

- The privacy learnings for the new open web.