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LiveRamp's Christian Carlsson on Solutions to Address a Privacy-First World

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by Grace Dillon on 21st Dec 2020 in TRADERTALK

In this latest episode of TraderTalk TV, Christian Carlsson, global solutions architect, LiveRamp, discusses the solutions on offer for the industry as it moves in to a privacy-first world.
In this session, Carlsson covers:
– The value of first-party data;
– How brands can leverage consumer data in a privacy-compliant way; and
– How LiveRamp's own Authenticated Traffic System (ATS) works; and

 

LiveRamp

LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and act...
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